Philosophy

Very Important Private time

We translate VIP to mean the “Very Important Private time” of our customers. And that is very important to us. Whatever we recommend to you, we have already tested ourselves. We love details, look at both the forefront and behind the scenes, and travel regularly around the globe in search of new trends.

A five star rating is not a criterion for us, nor are advertizing “hot lists”. We would rather form our own opinion on site and have our own list, the “black list”. Hair-raising hotels land there immediately.

Over many years, we have formed a world-wide network and are in close dialog with our hotel managers. They appreciate this, and for our guests, they translate VIP as “Very Important Person”… a good idea!